Often firms approach the capital markets in a haphazard way; entering transactions when it is absolutely necessary they acquire funds or when they have a ‘feeling’ the market is right. Successful companies approach capital markets in a much more disciplined fashion, constantly forecasting when they will need funds and constantly monitoring the opportunities the markets offer. They will enter the markets at a time and point of their own choosing in a way to both obtain low cost capital and to enhance the firm’s image and reputation.