Managing Director
As a Managing Director at Treasury Strategies, Inc., Chrystal Pozin is a key member of the Financial Services Practice.
Since joining the firm in 1997, she has developed particular expertise in product development and strategy, liquidity solutions and revenue management.
Chrystal supports clients through the full scope of new product development, from market research; to product design; to positioning, pricing and marketing. She has worked with clients to develop competitive web solutions, including core business and commercial banking platforms, commercial portals and liquidity management tools. She has also worked with clients to enhance their solution sets by completing competitive and market needs assessments and creating strategic development roadmaps.
Chrystal also helps banks maximize the value of their Treasury Management organizations by optimizing pricing, implementing best practices in revenue management and business metrics, and by exploring critical areas of revenue leakage. Her work in these areas includes strategic pricing analyses and benchmarking, deposit elasticity data mining, deposit pricing structure refinements and billing/pricing practice reviews.
Chrystal has written articles that have appeared in Worth magazine, Treasury Management International and gtnews.com. She also co-authored the chapter on sweep accounts in Pratt’s Corporate Treasury Management Manual. Ms. Pozin regularly speaks at industry conferences such as the Windy City conference in Chicago and the TMANE conference in Boston.
Chrystal holds a BA in International Relations from Emory University.
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